Portal syndication without double entry
Retyping a listing in three back offices is not a portal strategy. It causes price discrepancies and client complaints.
One record, many destinations
The listing should be a view of the unit, not a separate object maintained by hand. Photos, texts, price, availability and certificates live on the unit. Publication is a push with a mapping per portal.
Each publication stores the external reference, the last synchronisation time and the last error. This turns portal management into a supervised operation.
Where syndication actually fails
- Mandatory fields that differ per portal, discovered at publication time.
- Photo requirements: minimum resolution, count and order.
- Price changes made in a portal back office and never returned to the source record.
- Withdrawals that fail without notice, leaving a let property advertised for weeks.
- Credentials tied to one person who leaves the agency.
Official interfaces only
Scraping a portal, or publishing with credentials that do not belong to the agency, creates contractual and legal exposure for the client, not for the software vendor. A serious platform refuses this.
As a result, portal access follows the agency’s commercial contract, and onboarding includes activating those interfaces.
The metric that matters
The time between a signed mandate and a correct, live listing on every relevant portal. Measure it in hours. Most agencies find they measure it in days, and that the difference is lost exposure.
A demo on your own portfolio
The demo runs on a structure that matches yours: unit count, mandate model and portals. Forty-five minutes, no slide deck.