Real estate CRM for agencies

Applicants, enquiries, viewings and matches, in the same database as the properties.

A real estate CRM follows two flows: owners who hand over a property, and prospective buyers or tenants. In REOS, each contact is linked to real units, viewings and offers.

What the module does

  • Applicants with budget, bedrooms, floor area, locations and consent.
  • Enquiries received through the agency website form, linked to the listing.
  • Matches: available units and applicants whose search fits, with a score out of 100.
  • Property shortlist sent by personal link.
  • Viewings scheduled in the calendar, online booking and visitor feedback.
  • Tasks, notes and daily automation rules.

Configured by REOS on request

  • Direct receipt of enquiries from property portals.

Records behind this module

These are the tables used by the platform. Every other module reads the same rows. No reconciliation is needed.

contactspeopleactivitiestasksdeals

Metrics it produces

  • New leads
  • Valuation to mandate rate
  • Time to first contact
  • Pipeline value

The demo presents this module on a structure comparable to yours, so that you can judge how it would be used day to day.

Guided tour

Where this module sits in the platform

This module is part of a flow shared by the whole platform; the steps below show the modules that precede it and those that reuse its data.

  1. Step 1 of 14

    Property portfolio management

    Buildings and units, with their photos, floor plans, documents, leases and indicators.

    Open the module page
  2. Step 2 of 14

    Landlords, statements and payouts

    The landlord is the agency’s client: statements, payouts, reports and works approvals.

    Open the module page
  3. Step 3 of 14

    Real estate CRM for agencies

    Applicants, enquiries, viewings and matches, in the same database as the properties.

    You are viewing this module

  4. Step 4 of 14

    Instructions and instruction register

    The contract that sets what the agency sells, lets or manages, and what it invoices.

    Open the module page
  5. Step 5 of 14

    Lettings and property management software

    From application to tenant move-out, with the rules of each region.

    Open the module page
  6. Step 6 of 14

    Property sales software

    Valuation, offer, sale file, sale agreement and deed, on the same unit.

    Open the module page
  7. Step 7 of 14

    Property listing syndication

    One listing, written once, published on the agency website and in XML and JSON feeds.

    Open the module page
  8. Step 8 of 14

    Documents and e-signature

    Templates, documents filed by record and simple e-signature.

    Open the module page
  9. Step 9 of 14

    Real estate finance: invoices, rent, exports

    Invoices, commissions, bank reconciliation and accounting exports.

    Open the module page
  10. Step 10 of 14

    Maintenance, works and contractors

    From the reported issue to the invoice charged to the unit.

    Open the module page
  11. Step 11 of 14

    Real estate calendar and viewing booking

    Viewings, appointments and tasks with deadlines, per agent or for the whole team.

    Open the module page
  12. Step 12 of 14

    AI for estate agencies, free

    AI works on your data and makes proposals; you review and approve. It is free, included in the subscription.

    Open the module page
  13. Step 13 of 14

    Tenant, co-owner and buyer portals

    Each party receives a personal, revocable link limited to their own data.

    Open the module page
  14. Step 14 of 14

    Estate agency dashboard

    Agency and portfolio indicators, calculated from the records.

    Open the module page

Frequently asked questions

Do portal enquiries arrive in REOS?
Enquiries from the agency website arrive directly. Those from a portal require a connection that REOS configures on request with your portal contract.
Does the CRM handle lettings and sales?
Yes. A search can target buying or renting; the budget is compared with the sale price or the rent.

A demo on your own portfolio

The demo runs on a structure that matches yours: unit count, mandate model and portals. Forty-five minutes, no slide deck.

Book a demo